6 Reasons Why you Should Hire an SEO Specialist for Your Website

SEO has become a very popular word over the last few years, and it has evolved over the years to tighten the competition between sites.With a multitude of websites released into the web, it takes utmost care and diligence to get your website noticed. Some people feel that it is rather easy and handle their website SEO on their own. Here are some reasons why you should hire a professional SEO .

1. SEO is complicated

What people usually do when they have to start off with their website SEO is to find an article that will tell you the best practices in SEO or similar ones. But they fail to realize the truth that there is more to it. The SEO optimization of a website is much more beyond articles submissions and keyword optimized content. There are elements like technical optimization, improved user experience, backlinking and many other aspects involved. There are also other rank factors like RankBrain to be taken care of. You wouldn't believe that Google itself has its SEO program manager who takes care of bringing Google in top position in search results.

2. Changing Google Algorithms

The search bots work using a certain algorithm, and they keep changing from time to time making changes to accustom to the rising need for precise search results. Every time there is a change in algorithm, the basic SEO rules also change. So even if you have a done an advanced course in SEO, read several books and articles, you still lag behind in SEO tactics if you do not update with the latest changes. These changes refer to the ones you are informed about, and some experts voice the concern about the changes that Google doesn't report. An SEO professional is always eagerly looking for any shifts in the algorithm and makes appropriate changes to his rules note ensuring that proper tactics are used.

3. Risk of Getting Penalized

When you first learn about SEO, you will be introduced to two terms, black hat SEO and white hat SEO. The proper SEO techniques are listed under white hat SEO and the bad under the black hat. Only a professional will be able to carry these two on consecutively without hindering the position of the website. A bad move can simply lead the internet site into the penalty and the sandbox. The most common reasons for the penalty is keyword stuffing, cloaking, artificial backlinks and bad keyword usage.

4. Using Seo tools

Those articles which give you the basic of SEO will not tell you about the SEO tools and how to utilize them optimally. There are several such tools available, and many are a paid. A professional SEO will be handling several websites, and he can afford these paid tools and improve the website ranking. You might be knowing about Google Analytics, but there are better and advanced analytics programs. With keyword research tools, the most demanded keywords that are the best match for your website can be evaluated.

5. Using SEO Software

There are many SEO software available quickly, and you can buy it online. It provides a clear-cut analysis of the efforts by offering keyword accurate information and strategies to place them correctly. Even though it might seem simple in the first look, it requires profound knowledge about the connection between the results and your plans. There are some key performance indicators, and the professional person will be able to tweak out strategies based on these results.

6. Know the competitor

In any business competition, it is essential to understand the competitor and his activities. The SEO expert will be able to keep track of the competitor activities and devise methods to place you above them. With an experienced SEO, he will be able to figure out how a strategy will work even before applying it.

The experts best do any job, and the same applies for search engine optimization. With an expert, you can get more profits over the investment made.

6 Ways You can hack Facebook Account

Everyday we hear several cases of hacking Facebook accounts. There are even very severe cases that end in death of the victim. But, even with so many issues taking place, there are still several hundred people joining Facebook every day with the number of members growing each day. In 2012 October, the social media giant had blown all records with a whooping one billion mark with about 600 million members active on Facebook at a time. The use of Facebook for businesses have also increased its popularity and at the same time the system being not a very secure one has raised concerns.

Facebook is a place where we love to share every detail of our life. Everything from birthdays, wedding anniversaries, birth place, our favorite things, relations, vacations and everything of even the tiniest importance in our life. We post all our pictures with family on Facebook. But we never know how many prying eyes are watching our details.

The disadvantages of using Facebook for very personal updates have been widely discussed where people give out information like if they are at home or not. If they are out, what time will they be returning. We have our emails secured by security questions and these answers are sometimes clearly revealed in our Facebook accounts. We are actually giving out our whole identity through our Facebook account.

Hacking Facebook accounts is rather much easier these days with advanced technologies. You need not be a hacker to sneak into another person's Facebook account. There are some easy to use software that can be easily purchased online that claim to help you get into another person's Facebook account without knowing the password.

Below are listed 6 successful ways to hack Facebook account. With a little hard work and trial and error, you can eventually crack into a person's account.

6. Same Origin Policy

This hacking method works only if the victim has opened his Facebook account in Android browser and not in Facebook App. This works only on older Android versions before 4.2.1. This loophole in the Android system against the SOP rule was found in 2014. SOP is a security rule to be followed by all browsers so that the integrity of the user is maintained. A code from a page cannot load in another page of the same browser. A small bug in this security measure in some Android versions can mislead the user to a malicious website and the javascript code can access other open pages in the browser.

This is becoming a widespread case of hacking accounts with the Metasploit exploit code being easily available online. BEEF-Browser Exploitation Framework is also used alongside Metasploit to ensure successful hacking.

5. Facebook Password Extractor

In 2011, Elcomsoft released the Facebook Password Extractor tool which could recover Facebook password from hashed cache data. The key here lies in the fact that most people find it easier to save their usernames and password with the “Remember Me” button. This obviously means that the password is saved in some space in the user computer and extracting and decoding them can give a great access to all password of the user. The trick here is to know where the password is stored for the browser. This is a rather difficult task and has been made easier with the Elcomsoft software. This is actually meant to be a forensic tool but due to it's free and easy availability online, it is being used for hacking purposes. The requirement is that the user should have saved the password on the browser and the system should be physically accessible by the hacker.

4. Cookie Theft

Every website leaves the session cookie in the user hard drive. For a hacker to steal information from the victim's Facebook session through cookies, it is required to be connected on the same WiFi connection. These cookies can be copied over the WiFi system and then the session can be stolen and hacked into.

There are packet Sniffer software available like firesheep and wireshark that can sniff out other users on the same WiFi system and pick out their cookies. From the cookie list, the Facebook cookie by the name of 'datr' can be easily found and decoded to gain access. The restrictive factor to this hacking method is that the account can be accessed only till the user remains connected through the WiFi.

3. Phishing

Phishing is a method of hacking into another person's account using a fake website that looks very similar to the original one. It works by making the victim believe that they are on the actual website and thus the user Id and password entered on the phishing site reaches the hands of the hacker. This is a very common method used but a little difficult as it requires that the hacker creates the phishing page which is same as Facebook. Website cloning methods makes this easier. The webpage thus created can be tweaked in to the victim end through emails or some promo messages. Internet users are rather careful looking out for phishing websites yet a hacker can clone the entire Facebook site and make it look rather appealing.

2. Keylogger

Keylogger is a software that saves every key logs on the keyboard of the computer. This software runs in the background and does not expose itself to the user making it a great hacking tool. The only trouble is to install the software in the system used by the victim. The keystrokes performed in the system can be retrieved at the hacker end which is sent through a secret mail system. There are free and paid Keylogger softwares available.

There is also a USB keylogger which is a little high priced than the software. This when plugged into a computer copies and installs itself into the victim hard drive and extracts keystrokes.

1. Password Reset with 3 Friends

If the hacker is looking to hack the website of a person he/ she knows personally then the password retrieval method can work. The login email id can be obtained from Facebook itself and on requesting password reset the hacker will give a different email for sending password. The security question can mostly be known if the hacker is close to the victim like birth place etc.

The recent option of recovering account with help from three friends is being utilized by hackers. You can actually hack into the password by asking the password from very known friends who can help you with the codes or you can even create three accounts extra and make friends with the victim through those accounts.

But the ultimate truth is that there is no bullseye method as such that can always hack into Facebook. The manpower in Facebook is taking several measures to ensure that all users are safe. You might come across several websites which assure to help hacking Facebook accounts easily, such websites are mostly fakers and make sure you do not spend a single penny on these.  

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