What Content Marketers Should Know About Machine Learning

For some time we have heard about how machines learning will influence content marketing, but now it is the time to move up and engulf the opportunity open up with the technology available to work upon. Let us have a look at what machine learning is doing currently.

There is a high requirement to come up with quick and effective content to reach out to the audiences. There are several different channels to use content for marketing, and these have to be delivered to the targeted viewers. The need is to create several different contents by mixing the materials, reaching them to the customers and pulling them into interaction. Machine learning has helped to attain this complex goal by automating tasks, targeted content usage, and content creation.

Do Your Important Jobs and Computerize the Monotonous Tasks

One of the most tedious tasks of the content marketer is to tag the content with the right keyword. Finding the appropriate keyword for the asset is necessary to bring it up in search results. With machine learning, it can easily find the least expensive or the most valuable keyword for the content and club together related ones making it easier to publish it together for the target audience. It can also provide suggestions on the best content to deliver to the particular audience group based on the previous responses. It can also provide feedback on the kind of content that can give you the desired output. The latest advancement is the ability to add Adobe Smart Tag to insert metadata for the assets.

Optimize Content Based on Channel

There are several marketing channels, and each of them has different requirements to incorporate your assets. When you are looking to add a channel or a new one is released, it is required by you to make the necessary changes to have your asset accepted by it. A simple example of how machine learning can help is by smart copying and cropping content developed for web channel to be used brilliantly in a mobile channel. The same applies to optimizing videos and images to suit the channel of content. It is represented as a depiction or provides necessary feedback for the changes to be made. With this, you can automate the process of content deliveries.

Creating the Right Content

While creating content, you end up creating huge volumes in the hope of at least some proving to be attaining the goal. But, a well-experienced content marketer will focus on the establishment of the optimal content for the channel and observe the response, to create more of the specific content and develop based on the reaction recorded. Machine learning has made machines smarter, and it can help you in finding this right content section.

It will help you realize which content works well for which channel and even provide feedback on how to develop things for the particular audience group. Researchs are still going on to make the machines work this out well, but currently, you can remix assets and test it live to check the response. Computers are quickly learning new stuff and becoming smarter with each passing day. It will eventually help you decide if your current campaign is performing well, how better it is when compared to the previous one and what can be done to make it even better to capture a different approach.

Look to the Future

Machine learning will work like the brilliant helper around the clock assisting you in making the right decisions and providing you with useful tips to help you work through several different data. It is a tough job for the content marketers to understand the flow of the assets, how it is accepted by the viewers, finding the content type that is being mostly taken and how well it creates conversion. This is deduced from complex reports, and all these can be now automated with the machine learning technology.

It will help the marketer create better content that will reach out to the target audiences and make the desired impact. The articles can be changes and smartly designed to get the maximum engagement from the readers. Machine learning has crept its way into every element of providing a better customer experience. Deep learning is introducing newer areas of marketing technology applications thus developing productivity levels.

6 Reasons Why you Should Hire an SEO Specialist for Your Website

SEO has become a very popular word over the last few years, and it has evolved over the years to tighten the competition between sites.With a multitude of websites released into the web, it takes utmost care and diligence to get your website noticed. Some people feel that it is rather easy and handle their website SEO on their own. Here are some reasons why you should hire a professional SEO .

1. SEO is complicated

What people usually do when they have to start off with their website SEO is to find an article that will tell you the best practices in SEO or similar ones. But they fail to realize the truth that there is more to it. The SEO optimization of a website is much more beyond articles submissions and keyword optimized content. There are elements like technical optimization, improved user experience, backlinking and many other aspects involved. There are also other rank factors like RankBrain to be taken care of. You wouldn't believe that Google itself has its SEO program manager who takes care of bringing Google in top position in search results.

2. Changing Google Algorithms

The search bots work using a certain algorithm, and they keep changing from time to time making changes to accustom to the rising need for precise search results. Every time there is a change in algorithm, the basic SEO rules also change. So even if you have a done an advanced course in SEO, read several books and articles, you still lag behind in SEO tactics if you do not update with the latest changes. These changes refer to the ones you are informed about, and some experts voice the concern about the changes that Google doesn't report. An SEO professional is always eagerly looking for any shifts in the algorithm and makes appropriate changes to his rules note ensuring that proper tactics are used.

3. Risk of Getting Penalized

When you first learn about SEO, you will be introduced to two terms, black hat SEO and white hat SEO. The proper SEO techniques are listed under white hat SEO and the bad under the black hat. Only a professional will be able to carry these two on consecutively without hindering the position of the website. A bad move can simply lead the internet site into the penalty and the sandbox. The most common reasons for the penalty is keyword stuffing, cloaking, artificial backlinks and bad keyword usage.

4. Using Seo tools

Those articles which give you the basic of SEO will not tell you about the SEO tools and how to utilize them optimally. There are several such tools available, and many are a paid. A professional SEO will be handling several websites, and he can afford these paid tools and improve the website ranking. You might be knowing about Google Analytics, but there are better and advanced analytics programs. With keyword research tools, the most demanded keywords that are the best match for your website can be evaluated.

5. Using SEO Software

There are many SEO software available quickly, and you can buy it online. It provides a clear-cut analysis of the efforts by offering keyword accurate information and strategies to place them correctly. Even though it might seem simple in the first look, it requires profound knowledge about the connection between the results and your plans. There are some key performance indicators, and the professional person will be able to tweak out strategies based on these results.

6. Know the competitor

In any business competition, it is essential to understand the competitor and his activities. The SEO expert will be able to keep track of the competitor activities and devise methods to place you above them. With an experienced SEO, he will be able to figure out how a strategy will work even before applying it.

The experts best do any job, and the same applies for search engine optimization. With an expert, you can get more profits over the investment made.

Cute Girl Hairstyles Inspired by Movies

Girls are always cute and they like to dress up like Barbie dolls. Being young, it is not recommended to puff them up with make-up and other artificial elements. The best way to make your little girl look chic is with cute girl hairstyles. Have a look at these quick and easy hairstyles inspired by Movies

1.    Elsa Braid

Unlike normal braids, Elsa braid is done by anchoring the middle section using an elastic and a bobby pin to the hair. When the Dutch braid is done, tie is loosely. Tug at the loose braid to give the volume.

2.    Katniss Braid

This one is named over the hairstyle of the Hunger Games character. It is one of the popular cute girl hairstyles. It is basically a diagonal Dutch braid and can be done in several different variations.

3.    Minnie Mouse Buns

Part the hair into two. Tie into two high pigtails. Back comb the hair to add volume. Smooth the hair lightly from top and back side. Pull a little of the hair through the elastic creating a tunnel. Divide the rest of the hair into two and roll them. Tuck them into the tunnel. Use a red ribbon to finish the cuteness.

4.    Wreck it Ralph Hairstyle

Part the hair slightly to one side. Put up a high ponytail leaving a little hair in front. Tease a section of the top portion of the hair to add volume. The character has sweet treats on her hair and this can be achieved by adding in small fake treat, peppermint pins, yarns or other accessories that will give the sweet look.

5.    Jasmine Hairstyle

Part the hair in the middle. Create puff in the front hair with curls. Add some waves at the hair ends too. Use a Princess jasmine hairband leaving a small portion in front. Curl the front strands over the hairband joining in with the half portion as you come down. Secure it with a band. Straighten the hair and add the second band as Jasmine's hairstyle. Tug and pull between the bands. Use small blue fabric strips over the elastic.